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Must be a mirror site of some sort for this:
http://www.socializedpr.com/united-breaks-guitars-case-study-in-old-media-failure/
Meanwhile, Bing Futch, whose mountain dulcimer had been damaged by Northwest Airlines, recorded his own video Northwest Breaks Dulcimers. Wisely, according to the Times Online, Northwest jumped in quickly and agreed to compensate Futch before becoming another bad customer service viral video case study.
“‘We’ve reached out to the customer and offered our apologies and compensation,’ said Susan Elliott, a spokeswoman for Delta, who owns Northwest airlines. She said that his dulcimer was damaged, in part, because it was packaged in a soft-shell case but they still decided to offer compensation.”
Futch’s video had just over 2500 views as of this afternoon.
1 comment:
freiemusik.org seems to have ripped off the content of my post, all the way down to the strikeout type where I deleted one sentence that was inaccurate.
http://www.socializedpr.com/united-breaks-guitars-case-study-in-old-media-failure/
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